A practical guide to one of the most consequential and most habit-driven decisions in freight operations: which mode and which carrier actually fits a given shipment. Written by ADB Logistics Consulting, it sets out the real trade-offs between ocean, air, road, rail and courier options, and gives you a structured way to weigh cost, transit time, reliability and other factors against each other — rather than defaulting to “the way we’ve always shipped this lane.”

Key benefits

Move mode/carrier decisions from habit to a structured, repeatable comparison
Understand the genuine trade-offs between speed, cost, reliability and capacity by mode
A companion Excel worksheet to score and compare specific options side by side
Written for a logistics decision-maker, not a transport engineer

What’s included

ADB Freight Carrier & Mode Selection Guide.pdf — the full guide
ADB Freight Mode Decision Worksheet.xlsx — a companion worksheet to score and compare options
Instant digital download (ZIP file)

Who it’s for

Logistics and freight professionals choosing between shipping modes or carriers
Import/export teams reviewing an existing mode/carrier choice for cost or service reasons
Businesses opening a new trade lane and deciding how to move freight on it

How it works

Read the guide’s mode-by-mode comparison, then use the Decision Worksheet to score your own shortlisted options against the factors that matter most for that specific shipment or lane — producing a structured comparison rather than a single “gut feel” choice.

Important limitations

This guide provides a structured way to compare options; it does not replace an actual carrier quotation, a contractual review, or specialist advice for regulated, hazardous or otherwise unusual cargo. Real-world availability, pricing and transit times must always be confirmed directly with carriers or a freight forwarder before a shipment is booked.

Disclaimers

Decision-support tool only — not a substitute for an actual carrier quotation or professional freight-forwarding advice. Digital product — delivered as an instant download.

carrier selection

Freight Carrier & Mode Selection Guide